Rachel Ruddy, a fifty year old mid-manager at the City Bank of New Rochelle, has been considering for quite some time having some extensive dental work. Although she made a point of having yearly checkups and cavities filled, she felt her appearance was affected by a badly discolored incisor, misaligned teeth and noticeable fillings. In the growing awareness of the self image and its relationship to job mobility, she decided to invest in having her teeth crowned. She enlisted the professional services of her regular dentist, Dr Luke, who also happened to be a casual social acquaintance with whom she shared some friends and interests in common. Her first step was to ask Dr Luke about possible improvements. He explained that he would initially take an impression and then discuss a total diagnostic package. The cost of her phase would be $75, a charge to be subtracted later if she chose to have the work done. After completing the impression, Dr Luke, explained the total procedure to ...
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