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There is always a right time and a wrong time for introducing something new.’ Comment.

Timing is an essential element in most endeavours. I would think that bringing out something new in business would be highly dependent on timing, as well. There has to be a need in the marketplace to which the new element introduced can be a response. I think that this takes a level of research of market understanding and the ability to ensure that the timing is right. For example, Apple's introduction of the Ipad last week coincided with an assessment of timing. Certainly, the technology was able to develop the Ipad about two months ago, but it was chosen as last week to be the time to introduce it. Timing was vitally important in this instance, and for the most, part, there is an exact time that figures into the introduction of something new.


  1. agree that there is always a right time and a wrong time for introducing something new, and I think it has directly to do with one word: trends.

    If we take business data and effectively analyze it to correlate the shopping and spending trends of consumers, we can decide which is the right time to introduce something new to the market.

    It would be futile, for example, to break peace with current shopping patterns if the going is good only to introduce something that might divert sales away from a hot item.

    What would work best is to exhaust sales in one department and then introduce something new of a different kind when the trends show that people's tastes and needs are shifting.


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