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Discuss the role of various types of changes that can have considerable impact on the organizational culture.

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Types of Organizational Change

The major areas of changes in a company's internal environment include:
  • Strategic: Adjusting a company's strategy in response to demands of the external environments; may involve changing its fundamental approach to doing business: the markets it will target, the kinds of products it will sell, how they will be sold, its overall strategic orientation, the level of global activity, and its various partnerships and other joint-business arrangements. 
  • Structural: Structural changes involve the hierarchy of authority, goals, structural characteristics, administrative procedures, and management systems. 
  • Process-oriented: Process-oriented change is often related to an organization's production process or how the organization assembles products or delivers services. 
  • People-centered: This type of change alters the attitudes, behaviors, skills, or performance of employees in the company. Changing people-centered processes involves communicating, motivating, leading, and interacting within groups. Changes include: investment in training, socializing employees, changing norms to motivate a diverse workforce, monitoring promotion and reward systems, and changing top management.
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