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From the perspective of the firm, ethics is closely associated with trust. Comment.

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Ethics and trust are both intrinsic and intangible items. A person may be ethical for one transaction but not another. Someone may trust a person but not find them to be an ethical person and vice-versa. Trust and ethics are not a measurable characteristic and can change from person to person as opposed to fact based item. Everyone has their dark-side so to be deemed as a trust-worthy person is quite a compliment but then to put the icing on the cake with the multiplier of ethical is a slam dunk! Ethics are how one operates in both a professional and personal manner and just because someone is ethical it does not ensure they are also trustworthy. Like a trustworthy person is not necessarily ethical. Ethics are defined differently for different individuals as is trust and the level given to a person.
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