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What are values? What is its significance in management?

Values are the rules by which we make decisions about right and wrong, should and shouldn't, good and bad. They also tell us which are more or less important, which is useful when we have to trade off meeting one value over another. The values that a company stands for tells a lot about its intentions and how it may respond to situations. Difficult, ethical situations arise from time to time, but when the values are clearly defined and understood the response.

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