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How does Internet marketing help overcome the challenges posed by traditional marketing? Give examples to support your answer.

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Conventional or traditional marketing, is generally termed a “push” process, That is you are pushing your marketing material, at your target market, TV, radio, brochures, exhibitions, hospitality, direct mail, cold calling, blanket e-mails etc., In theory you “broadcast” enough and eventually one or more will bite and be ready to engage with you.

Internet Marketing is subtly different and is generally termed a “pull” process. This means that the person searching for your product or service is in a ready to buy, or at least researching for a future purchase. They are looking to gather information, make a decision and “buy”.

Internet marketing help overcome the challenges posed by traditional marketing because:
  • it is more measurable
  • it makes strategic decisions based on facts
  • it is better at reaching your target audience
  • it is a constant source
  • it provides better word-of-mouth
  • it can increase conversions more
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