Ethics and trust are both intrinsic and intangible items. A person may be ethical for one transaction but not another. Someone may trust a person but not find them to be an ethical person and vice-versa. Trust and ethics are not a measurable characteristic and can change from person to person as opposed to fact based item. Everyone has their dark-side so to be deemed as a trust-worthy person is quite a compliment but then to put the icing on the cake with the multiplier of ethical is a slam dunk! Ethics are how one operates in both a professional and personal manner and just because someone is ethical it does not ensure they are also trustworthy. Like a trustworthy person is not necessarily ethical. Ethics are defined differently for different individuals as is trust and the level given to a person.
In 1997, over $700 billion purchases were charged on credit cards, and this total is increasing at a rate of over 10 per cent a year. At first glance, the credit card market would seem to be a rather concentrated industry. Visa, MasterCard and American Express are the most familiar names, and over 60 per cent of all charges are made using one of these three cards. But on closer examination, the industry seems to exhibit most characteristics of perfect competition. Consider first the size and distribution of buyers and sellers. Although Visa, Mastercard and American Express are the choices of the majority of consumers, these cards do not originate from just three firms. In fact, there are over six thousand enterprises (primarily banks and credit unions) in the US that offer charge cards to over 90 million credit card holders. One person's Visa card may have been issued by his company's credit union in Los Angeles, while a next door neighbour may have acquired hers from a Miami B