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The successful harnessing of Internet marketing has given rise to various benefits and advantages. Discuss.

Internet marketing has many advantages that make it an attractive way to promote a business. It is fairly inexpensive, especially when compared to other forms of advertising, when it comes to the ratio of cost for reaching a target audience. Businesses are able to access a gigantic viewer base for a small amount of money, and consumers are able to look into and purchase products when it is convenient for them. This in turn allows businesses to convert their advertising into sales much more quickly than ever before. The general marketing plan for an online business (or a business that buys advertising online) is dependent on the cost volume profit analysis.

Another distinct advantage of internet marketing is that the statistics involved in any given marketing campaign can be recorded and reviewed with ease. This in turn allows marketers to analyze what works and what doesn’t, and if their products appeal to certain age groups or people in particular areas of the world. There are various types of advertising plans that will provide different types of statistics, such as pay per click versus pay per impression.

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