Skip to main content

The success of I-Way is based on market strategies. Discuss.

The success of I-Way is based on market strategies.

An e-marketing strategy consists of the various steps taken and the procedures followed for marketing a brand through the web. The website of a company is the most important thing in an e-marketing to which web users are to be attracted for increasing sales of any product and services provided by that company. But, before that website should be in a proper design and format. It should be attractive so that it has a good impression on buyers.

There are few E-marketing services which should be easily followed by a marketer.

  • Search Engine Marketing: A survey shows that around 90% of Americans use internet daily. Search engine optimization (SEO) is a procedure through which we can attract internet users to our website. With the help of SEO we can promote our website in the top position and gain traffic. This is called search engine marketing.
  • E-mail marketing: Email-marketing is also a important component of E-marketing which is all about marketing our product and services to customers through E-mail. For business generation, it proved as the most important tool.
  • Online Advertising: Online advertising is one of the useful marketing method that definitely gives you a big ROI (Return on Investment) value. Through online advertising, we place our product's advertisements on the good ranked websites or the website having good traffic. The good example of online marketing is Affiliate marketing in which you pay your product advertiser according to the sales of our product.

There are many other E-marketing strategies like press release, RSS feed and blogging etc.

Comments

Popular posts from this blog

Case Study: A perfect competition

In 1997, over $700 billion purchases were charged on credit cards, and this total is increasing at a rate of over 10 per cent a year. At first glance, the credit card market would seem to be a rather concentrated industry. Visa, MasterCard and American Express are the most familiar names, and over 60 per cent of all charges are made using one of these three cards. But on closer examination, the industry seems to exhibit most characteristics of perfect competition. Consider first the size and distribution of buyers and sellers. Although Visa, Mastercard and American Express are the choices of the majority of consumers, these cards do not originate from just three firms. In fact, there are over six thousand enterprises (primarily banks and credit unions) in the US that offer charge cards to over 90 million credit card holders. One person's Visa card may have been issued by his company's credit union in Los Angeles, while a next door neighbour may have acquired hers from a Miami …

What is the responsibility of business towards society? Why is social responsibility at a low pitch in India?

Responsibility of business towards society
A society consists of individuals, groups, organizations, families etc. They all are the members of the society. They interact with each other and are also dependent on each other in almost all activities. Thus, it has certain responsibilities towards society, which may be as follows:
to help the weaker and backward sections of the societyto preserve and promote social and cultural valuesto generate employmentto protect the environmentto conserve natural resources and wildlifeto promote sports and cultureto provide assistance in the field of developmental research on education, medical science, technology etc.
In other words, the responsibility of business towards society are:
Protection of environment.Better living conditions like housing, transport, canteen, crèches etc.Promotion of sports and culture.Opportunity for better career prospectsRegular supply of goods and servicesProper working conditions and welfare amenitiesGoods and services at…

Discuss the relationship between economics and management functions. How does the former contribute to the latter?

Economics and Management are ideal intellectual partners, each particularly fitted to strengthen and cross-fertilize the other. Economics provides the broader understanding of economic activity within which all organizations function; management in turn analyses the character and goals of that functioning. The management economics is often a subsection of the economic science and thus in broader sense a special form of the social, culture and Geisteswissenschaften. Like the economic science it is based in principle on the fact that most goods are limited and must by the participants be managed. It describes the economic functions of the enterprise within a national economy. In addition above all the optimal organization of the factors of production belongs apart from the company targets and the economical functions. In the broader sense also all households are enterprises.